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Associate Professor

University of Central Oklahoma


John A. Maisch is an Assistant Professor of Legal Studies at the University of Central Oklahoma. Maisch has served multiple terms on UCO's Faculty Senate (2013-2015, 2015-2017, 2019-2021) and served as Faculty Senate President (2016-2017). He is currently the Faculty Adviser to UCO's Pre-Law Society and serves on the President's Faculty Advisory Council.


Prior to joining UCO, Maisch served as an attorney for the State of Oklahoma in several capacities. He served as the General Counsel for the Oklahoma Alcoholic Beverage Laws Enforcement (ABLE) Commission, where he prosecuted cases involving the unlawful sale of alcoholic beverages to intoxicated persons and minors, as well as unlawful trade practice cases.

Maisch also served as an Assistant Attorney General for the State of Oklahoma, where he represented a variety of state agencies including the Oklahoma Real Estate Commission, Oklahoma Board of Examiners for Speech Language Pathology and Audiology, Oklahoma Nursing Home Administrator Board, Oklahoma Board of Governors of Licensed Architects and Landscape Architects, and Oklahoma Election Board. While an Assistant Attorney General, Maisch also authored 14 formal Attorney General Opinions on topics such as voter registration requirements, restrictive covenants, rural transit assistance programs, and mandatory seatbelt laws.

Maisch has testified as an expert witness for the Texas Alcoholic Beverage Commission (TABC) in an unlawful trade practice case in the State of Texas, where the Texas Court of Appeals upheld the TABC's denial of label approval. TABC v. Mark Anthony Brands, Texas Court of Appeals, Third District, Case No. 03-16-00039-V.

Maisch has been asked to provide several continuing legal education seminars on alcoholic beverage law for the Oklahoma Bar Association. He has also been invited to speak at a number of national and regional liquor regulator conferences:

18th Alcohol Policy Symposium, The Whiteclay Experience: A Story of Hope, Healing, and Harm Prevention, Washington D.C., April 12, 2018.

NABCA 25th Annual Symposium on Alcohol Beverage Law & Regulation, Does Commerce Trump Public Health?", Washington D.C., March 20, 2018.

17th Annual Alcohol Policy Conference, Sober Indian | Dangerous Indian Film Screening and Panel, Washington D.C., April 6, 2016.

Oklahoma Alcohol Policy Forum, The 21st Amendment a Decade After Granholm v Heald, Oklahoma City, January 27, 2016.

13th Annual Responsible Retailing Forum, Regulators and Responsible Retailing, Oklahoma City, April 29, 2015.

Center for Alcohol Policy's Legal Symposium, Post-Prohibition Regulation, Dallas, Texas, September 4, 2014.

Center for Alcohol Policy Legal Symposium, Civic Engagement: Divergent Views at the Same Table, Chicago, October 24, 2013.

NCSLA Annual Conference, American Bar Association Rule 1.12 and Prisoner 24601, Honolulu, June 28, 2013.

NABCA's 20th Annual Legal Symposium, Alcohol Regulation by Demographics, Washington D.C., March 12, 2013.

NCSLA Regional Conference, Agency Capture: The Ethical Government Lawyer, Oklahoma City, October 3, 2012.

Center for Alcohol Policy Legal Symposium, Deregulation by Defunding, Dallas, September 10, 2012.

NCSLA Annual Conference, Packaging Approval: Putting the States Back in States' Rights, Washington D.C., June 23, 2012.

NCSLA Regional Conference, The Art, Science, and Ethics of Collaboration, San Francisco, October 31, 2011.

Center for Alcohol Policy Legal Symposium, Age Verification and Alcohol, Chicago, September 12, 2011.

Center for Alcohol Policy Legal Symposium, Who Are the Stakeholders in Alcohol Regulation, Chicago, September 12, 2011.

NCSLA Annual Conference, Alcohol Energy Drinks: A High Wire(d) Act, Las Vegas, June 22, 2011.

Center for Alcohol Policy Legal Symposium, Defending State Liquor Laws Under the 21st Amendment, Dallas, October 26, 2010.

CLE International's Beer, Wine, and Spirits Conference, State Liquor Regulators' Perspective on Current Issues, Chicago, October 8, 2010.

Education and Certifications

Juris Doctorate, University of Tulsa College of Law, Tulsa, Oklahoma, May 1995.

Bachelor of Science in Business Administration, Cum Laude, Midland Lutheran College, Fremont, Nebraska, May 1992.

Attorney, Oklahoma Bar Association, September 1995-Present.

Research, Published Work, and Scholarly Activities

John Maisch & Travis Roach (2019) Twenty-first century bootlegging: unlawful wine shipments and direct-to-consumer laws, Applied Economics Letters, 26:16, 1364-1368, DOI: 10.1080/13504851.2018.1558341.

John Maisch (2016) Alcohol Modernization on November Ballot, Oklahoma Bar Journal, 87:27.

John Maisch (2012) Agency Capture: Ethics and the Government Attorney, Franklin Legal and Business Journal, Issue 2. 

John Maisch (2010) An Examination of Oklahoma's Modern Liquor Statutes, Oklahoma Bar Journal, 81:10.

Honors and Awards

Spirit of Hope Award, Pros for Africa, Sewing Hope Foundation, March 6, 2020.

Herbert S. Dordick Award for an Outstanding Mentor, UCO President's Office, August 21, 2018.

Leon Dappen Award of High Distinction, Project Extra Mile, Omaha, Nebraska, November 9, 2017.

Vanderford President's Initiative Award, UCO President's Office, August 15, 2017.

Peacemaker of the Year Award, Nebraskans For Peace, Omaha, Nebraska, 2016.

Public Advocacy Award, Project Extra Mile, Omaha, Nebraska, 2015.

President's Award, Oklahoma Bar Association, 2000.

Phi Delta Phi Honor Fraternity, University of Tulsa College of Law, 1995.

Classes Taught

  • Legal Environment of Business (LS-3113)
  • Contemporary Workplace Issues (LS-4153)
  • Law of International Business Transactions (LS-4533)
  • Business Organizations (LS-4143)
  • Legal Research and Writing (LS-4623)

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