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University of Central Oklahoma


Gordon Gray, Ph.D., came to UCO in 2008. Prior to coming to UCO, he taught at the University of Oklahoma and Oklahoma City University. He also worked for several years as an information systems consultant.

Classes Taught

Dr. Gray currently teaches classes in International Marketing, Business Marketing, and Retail Management. In the past, he has taught Principles of Marketing, Consumer Behavior and several MBA courses.

Education and Certifications

  • Ph.D., Business Administration, University of Oklahoma, 1994 
  • MBA, Oklahoma State University, 1985
  • B.S., East Central Oklahoma State University, 1983

Research, Published Work, and Scholarly Activities

Dr. Gray has co-authored papers appearing in a wide range of marketing and business journals. His scholarly work has been published in Psychology & Marketing, The Journal of Personal Selling & Sales Management, Journal of Marketing Education, Journal of Marketing Development and Competitiveness, The Marketing Review, and other journals. Dr. Gray's primary research interests include strategic marketing orientations, marketing strategy measurement, marketing education and sports marketing.

The views expressed by UCO faculty and staff on their personal websites and social media pages do not necessarily reflect the positions of the University of Central Oklahoma. UCO faculty and staff are advised to follow the university’s social media guidelines and are expected to conduct themselves in accordance with policies outlined in UCO’s Employee Handbook and/or Faculty Handbook.