Lalit Manral, Ph.D.
Lalit Manral's research in strategic management (advantage-seeking behavior) and entrepreneurial management (opportunity-seeking behavior) of firms, while borrowing from Evolutionary/IO economics, is theoretically motivated to contribute to a unified and general [evolutionary] theory of industry- and firm-dynamics. His theoretical interests lie in exploring how the demand, technological and policy factors that jointly determine the industry environment, influence and are in turn influenced by dynamic firm behavior. The empirical motivation of his research is to explore the logic of organizational learning and economic selection of firms in diverse industrial contexts related to systemic technologies. The phenomenological motivation of his research is to understand how the continuously evolving markets influence temporally heterogeneous firm behavior (e.g., entry, investments, and exit) and how strategic firm behavior influences the origin and evolution of markets.
Functional interests: Strategy: Competition, competitive strategy, and competitive advantage; Strategy Dynamics; Corporate Strategy: Vertical and Horizontal Scope; Technology strategy; Global Strategy; Industry dynamics; Sub-market dynamics.
Disciplinary focus: Economics of (a) dynamic industrial market structure, (b) organizational strategy, and (c) technological evolution.
Industry focus: InfoTech and Telecom - Services & Equipment
Consulting focus: Strategic Management of Global firms in industries based on Systemic Technologies
- Analysis of Investment-Performance relationship in a globally dispersed Industry Structure
- Analysis of Technological Scope (Digital Strategy: Business Models & Ecosystems; Digital Ventures; R&D Strategy: Investments, Labs; Innovation-Strategy: Labs, -Systems, -Performance)
- Analysis of Global Scope (Market Entry: JVs, Strategic Alliances, Acquisitions)
- Analysis of Intangible Assets (IP/ Tech; Customer-base, - knowledge, and -relationships for discrete- & continuous-sales)
Education and Certifications
Ph.D. in Strategic Management, Columbia Business School, Columbia University, New York 2006
Dissertation: Towards a Theory of Endogenous Market Structure in Strategy: Feedback Effect of Firm Investment Strategy on the Evolution of Industrial Market Structure in Industries Based on Systemic Technologies
Co-sponsors: Prof. Richard R Nelson, Columbia University (Co-Advisor) and Prof. Kathryn R Harrigan, Columbia University (Co-Advisor & Chair)
M.Phil. in Management, Columbia Business School, Columbia University, New York 2003
MIB (Master of International Business), Indian Institute of Foreign Trade, New Delhi, India 1996
Specialization: International Marketing
BTech (Bachelor of Technology), National Institute of Technology, Calicut, India 1993
Specialization: Civil Engineering
Research, Published Work, and Scholarly Activities
Peer-reviewed Journal Articles:
1. Manral, L. 2018. An Evolutionary Theory of Demand-side Determinants of Strategy Dynamics. Management Research Review, 41 (3), 314-344. [Emerald/ Journal CiteScore 2017: 1.34]
2. Manral, L., and Harrigan, K. R. In Press . The logic of Demand-side Diversification: Evidence from the US Telecommunications Sector, 1990-1996. Journal of Business Research, 85: 127-141. [Elsevier/ Journal CiteScore 2017: 3.31]
3. Manral, L., and Harrigan, K. R. 2017. Corporate Advantage in Customer-Centric Diversification. Journal of Strategic Marketing, 26 (6): 498-519. [Taylor & Francis/ Journal CiteScore 2017: 1.37]
4. Manral, L. 2016. The Customer-centric logic of Multi-product Corporations. Journal of Strategy and Management, 9 (1): 1-21. [Emerald/ Journal CiteScore 2017: 0.72] Highly Commended Paper, 2017 Emerald Literati Network Awards for Excellence
5. Manral, L., and Harrigan, K.R. 2016. The Performance implications of Demand-side Diversification: Evidence from the US Telecommunications Sector, 1990-1996. Journal of Strategic Marketing, 24 (7): 551-577. [Taylor & Francis/ Journal CiteScore 2017: 1.37]
6. Manral, L. 2015. The Demand-side Dynamics of Entrant Heterogeneity. Journal of Evolutionary Economics, 25 (2): 401-445. [Springer/ Journal CiteScore 2017: 1.16]
7. Manral, L. 2011. Managerial Cognition as Bases of Innovation in Organization. Management Research Review, 34 (5): 576-594. [/[Emerald/ Journal CiteScore 2017: 1.34] Highly Commended Paper, 2012 Emerald Literati Network Awards for Excellence
8. Manral, L. 2011. Evolution of industries based on systemic technologies: How demand environment influences firm investment strategy? Journal of Strategy and Management, 4 (4): 384-403. [Emerald/ Journal CiteScore 2017: 0.72]
9. Manral, L. 2010. Towards a Theory of Endogenous Market Structure in Strategy: Exploring the Endogeneity of Demand-side Determinants of Market Structure and Firm Investment Strategy. [Journal of Strategy and Management, 3 (4): 352-373. [Emerald/ Journal CiteScore 2017: 0.72]
10. Manral, L. 2010. Demand Competition and Investment Heterogeneity in Industries based on Systemic Technologies: Evidence from US Long-Distance Telecommunications Services Industry, 1984-1996. Journal of Evolutionary Economics, 20 (5): 765- 802. [Springer/ Journal CiteScore 2017: 1.16]
Other Peer Reviewed Articles (Chapters, etc.)
1. Manral, L. 2014. Demand Competition and Entrepreneurial Entry in Industries based on Systemic Technologies. In Handbook of Research on Technoentrepreneurship, Vol. 2 (Ed.) Francois Therin. Cheltenham, UK: Edward Elgar Publishing.
2. Manral, L. 2013. Competitive advantage. In E. Kessler (Ed.), Encyclopedia of Management Theory. (pp. 126-131). Thousand Oaks, CA: SAGE Publications, Inc.
3. Manral, L. 2007. Virtual alliances as Coordination and Influence Mechanisms in the Internet Context: Evidence from a cross-section of Internet-based firms. In Handbook of Research on Technoentrepreneurship, (Ed.) Francois Therin. Cheltenham, UK: Edward Elgar Publishing. DOI:
4. Manral, L., and Harrigan, K.R. 2005. Alliances in the New Economy. In Handbook of Strategic Alliances, (Eds.) Oded Shenkar and Jeff Reuer. Newbury Park, CA: Sage Publications.
5. Manral, L. 2001. Technology transfer and the spillover effect to local firms: Evidence from India, Academy of Management Executive, 15 (2): 129-130.
Professional and Community Involvement
Journal of Strategy and Management; ISSN: 1755-425X; Emerald
The Journal of Strategy and Management is an international journal dedicated to:
* improving the existing knowledge and understanding of strategy development and implementation globally in private and public organizations
* encouraging new thinking and innovative approaches to the study of strategy
* offering executives strategic insights based on outcomes of original scholarly research; and
* establishing effective communication between researchers and executives managing public and private organizations
The views expressed by UCO faculty and staff on their personal websites and social media pages do not necessarily reflect the positions of the University of Central Oklahoma. UCO faculty and staff are advised to follow the university’s social media guidelines and are expected to conduct themselves in accordance with policies outlined in UCO’s Employee Handbook and/or Faculty Handbook.