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Associate Professor

University of Central Oklahoma


Manoshi Samaraweera, Ph.D., is interested in finding ways by which we can enhance the performance salespeople, who are the primary revenue generators of a company.

Education and Certifications

  • Ph.D. Marketing, University of Houston
  • B.Sc. Agri. Economics & Business Management, University of Peradeniya, Sri Lanka

Classes Taught

  • Professional Selling
  • Marketing Research
  • Principles of Marketing (online & in-ground)

Office Hours

Office Hours: Mondays and Wednesdays (online 9 a.m.-11 a.m.; in-office 11 a.m.-noon)

Research, Published Work, and Scholarly Activities


  • Samaraweera, Manoshi and Betsy D. Gelb (2015), “Formal Salesforce Controls and Revenue Production: a Meta-Analysis”, Journal of Personal Selling and Sales Management, 35(1), pp. 23-32. 

           Received JPSSM’s Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice

  • Brown, Steven P., Manoshi Samaraweera and William Zahn (2011), “On the Use of Organizational Climate in Sales Force Research”, Oxford Handbook of Strategic Sales and Sales Management, Oxford: Oxford University Press.
  • Samaraweera, Manoshi and Betsy D. Gelb (2011), “Wringing More Value from Advertising Dollars”, Journal of Business Strategy, 32(6), pp. 24-29.

Conference Presentations (Selected)

  • Generating Greater Dollar Revenue from Customer Entertainment (with Gordon Gray, Stacia Wert-Gray, and Bob Kaiser), presented at the 2018 Winter AMA Conference.
  • - Company Accounts on Twitter, Facebook, and LinkedIn: Do they Impact Profitability? (with Zihao Wang)
    - Is there a Relationship between Executive’s LinkedIn Connections and Stock Prices? (with Faria Badhan)
    Presented at the 2015 ISMS Marketing Science Conference. Both presentations were made by the undergraduate students who worked with me on the research projects.
  • Look ‘Green’: Using Font Color & Symbols to Boost Perceived Environmental Friendliness (with Jeanetta Sims), presented at the 2012 ISMS Marketing Science Conference.

Honors and Awards

  • Journal of Personal Selling and Sales Management's Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice (2016)
  • College of Business, UCO – Outstanding Researcher Award (2016)
  • UCO Regular Grant (2013-2014 and 2016-2017)
  • UCO New Faculty Grant Start-up Grant (2013)
  • AMA Sheth Foundation Doctoral Consortium Fellow (2009)

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