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Desiree Hill, Ph.D.
Education and Certifications
Ph.D., Journalism, University of Oklahoma, 2018
- Major areas: Journalists and trauma, Media management, New media
- Minor areas: Media and crisis, storytelling, documentary
- Dissertation: "Timeline of trauma: A case study of newsroom management during and after the Oklahoma City bombing"
M.A., Journalism, University of North Texas, 2010
- Major areas: Social media, Managing change
- Thesis: "Twitter: Journalism chases the greased pig"
B.A., Radio-Television-Film, Political Science (double major), University of Oklahoma, 1985
Instructor, Assistant Professor, 2011-present
- University of Central Oklahoma
- Classes taught– Professional Media Capstone, Media Management, News Writing, Covering Presidential Elections, Video News I, Video News II, Broadcast News Producing, Anchoring
- Faculty advisor, award-winning UCentral News, 2011-present
KOCO-TV, Summer, 2013
- Breaking news manager
- Hired by Hearst to assist during May tornado outbreak
Instructor (adjunct), 2003 - 2005
- University of North Texas
- Journalism/Radio-Television-Film: Writing for the Visual Media
Vice-President of News, 2006-2010
- Pappas Telecasting (Now owned by various broadcasters)
- Managed eight newsrooms, 200+ news employees
- Stations included: KMPH (Fresno), KPTM (Omaha), NTV (Kearney, NE), KMEG (Sioux City, IA), KDBC (El Paso), KSWT (Yuma, AZ), KREN and KAZR (Reno)
Owner, The Idea Works! 2001-2005
- Consulted television stations across the U.S.
- Focused on training, strategy, ratings growth
- Clients included: KWTV (Oklahoma City), KXTV (Sacramento), WHSV (Harrisonburg, VA), KMIZ (Columbia, MO), WKBT (LaCrosse, WI), KPTM (Omaha, NE), KMPH (Fresno), KPTM (Omaha)
Senior Strategist, AR&D, 1996-2001
- Analyzed research data, created strategy for television stations across the U.S.
- Served as personal consultant to stations including: KOTV (Tulsa), KMPH (Fresno), WTVR (Richmond, VA), KSWB, San Diego, WACH (Columbia, SC), WALB (Albany, GA), WPBN (Traverse City, MI), KOSA (Odessa, TX), KFDM (Beaumont, TX), KTAB (Abilene), KVII (Amarillo, TX), KAMC (Lubbock, TX), KREX (Grand Junction, CO), KPVI (Pocatello, ID), WTVY (Dothan, AL), WSAW (Wausau, WI), KXJB (Fargo, ND), KMIZ (Columbia, MO), KHQA (Quincy, IL), WKBT (LaCrosse, WI), KSNT (Topeka, KS)
Executive Producer, KWTV (Oklahoma City), 1992-1996
- Managed producers, reporters, multiple newscasts
Executive Producer, KOCO (Oklahoma City), 1990-1992
- Managed producers, reporters, multiple newscasts
KOCO, KOLR, KHBS (Oklahoma City; Springfield, MO; Ft. Smith, AR)
- Producer, reporter, director
Professional Media Capstone (4873)
I designed this course, which is part of a relativelynew requirement for Professional Media graduates at UCO. It is a class designed as the final step for students before graduation and prior to the job search. It incorporates an ethical artifact, team project, new media demonstration, and each student selects a core area in which to produce a portfolio, which will be used for job-seeking in the final semester. The class culminates in a “Portfolio Showcase,” where mentors, industry leaders, faculty, and alumni gather to critique the students’ work.
Broadcast News Producing (3990)
I have designed and created this course, which teaches students how to produce media content. Hearst has selected UCO as one of the few schools in the country to be considered for a special producing fellowship as a result of this course. This was the first producing course to be offered in the state of Oklahoma. My producing students are hired in the Oklahoma City market before they graduate.
Media Management (4133)
Students learn about their own leadership styles, as well as how media companies are run in the 21stcentury technological and economic landscape. They also learn how to think about new and social media in journalism business environments, as well as how to manage through difficult ethical situations.
Video News II (3033)
In this course students learn how to be successful multi-media journalists by merging video news gathering with coverage of politics, city government, investigative stories and more. In the Fall of 2014 and 2016 the students produced wall-to-wall election coverage during the mid-term elections. This innovative four-hour live broadcast was the only bi-lingual election coverage in the Oklahoma City media market in 2014, with a Spanish-language host, and in 2016 a Chinese segment was added. It also included an innovative social media news gathering desk. In the Fall of 2015, the students produced a special on college students and ADD drug abuse and in Fall of 2016, the students produced a special on social media dangers and opportunities.
Video News I (2203)
Students learn as they create in this video-centric news course. Students gather video, produce their own stories, and produce weekly live segments with the content they’ve gathered. Students learn a variety of skills needed to create live news coverage as they work with their own content.
News Anchoring (3990)
Students learn what it means to be an on-air news communicator in this class, going far beyond the camera and the traditional anchor persona. They learn how to communicate in a variety of on camera roles, how to foster positive change in their communities, and how audiences view anchors. In the 2015 spring semester, the students produced a four-hour live telethon for a local non-profit. They raised $1400. In addition, one of my students was selected for a national anchoring award at the 2015 BEA convention.
Media Writing (1133)
In this class students learn the basics of writing for media products. The focus is on storytelling for print, online, and broadcast.
Covering Presidential Elections (3990)
This course is designed for the spring or fall semester of a presidential election year. In the spring semester, the class culminates in live broadcast coverage of the Super Tuesday Primary. The course includes student coverage of presidential candidate visits to Oklahoma, coverage of the candidates and issues throughout the semester, depth knowledge on the candidates and the issues, and field trips to the Oklahoma democratic and GOP party headquarters.
Research, Published Work, and Scholarly Activities
Presenting (upcoming): Teaching trauma, experiencing trauma: An analysis of first-year journalists’ experience with trauma on the job, Paris, France, World Journalism Education Council, July 2019
Presented: Terror, tornadoes, and deaths in the newsroom: POS and news organizations’ response to trauma on the job, Las Vegas, Broadcast Education Association, April 2019 (TOP PAPER AWARD)
Invited panelist: A media reality: Teaching to cope, learning to cope. Las Vegas, Broadcast Education Association, April 2019
Invited panelist (upcoming): Documentary Film: Research and Teaching. Toronto, AEJMC, August 2019
Invited speaker: Circles of healing: Women, Leadership, and Trauma. University of Oklahoma Presidential Dream Course on communities and trauma, April 2019
Presented: Timeline of trauma: A case study of newsroom management during and after the Oklahoma City bombing, Athens, Greece, Institute for Education, International Conference on Communication and Mass Media, May 2018
Presented (co-author): Management of journalism transparency: Journalists’ perceptions of organizational leaders’ management of an emerging professional norm, AEJMC national conference, August 2017 (SECOND PLACE FACULTY PAPER)
Presented:VRIN-TV: An RBV view of successful local news stations, at Ryerson University conference “Is no local news bad news? Local journalism and its future,” June 2017
Speaker: Research on journalists and coverage of trauma, Pulitzer Centennial event, September 2016
Presented (co-author): Journalism transparency: How journalists understand it as a professional value, ethical construct and set of practices, AEJMC national conference, August 2016
Presented: The Oklahoma City bombing: Journalistic trauma and regret, Broadcast Education Association, April 2016
Presented: “Good b-roll for the scissor makers museum,” BEA national conference, April 2016 (TOP PAPER AWARD)
Presented: Frozen in place: A decade of local television strategy, AEJMC Midwinter Conference, April 2016
Presented: Young adults and media consumption during tornado alley disasters, International Crisis Communication Conference, Helsingborg, Sweden, October 2015
Presented: Diversity and danger: Risk communication in the Heartland, International Crisis Communication Conference, Helsingborg, Sweden, October 2015
Presented: “Good b-roll for the scissor makers museum,” AEJMC national conference, August 2015
Selected for GIFT (Great Ideas for Teachers) for Teaching breaking news methods, AEJMC national conference, August 2015
Moderated:Truth, lies, and videotape: The Brian Williams Scandal, AEJMC Midwinter Conference, April 2015
Panelist: Pedagogy and Mass Communication, Midwinter Conference, April 2015
Presented (co-author): “Wendy and the Boys:” Having it all on the Texas campaign trail,AEJMC National Convention, Montreal, August 2014
Moderated: Live, local and every day: How to produce more student news, BEA National Convention, Las Vegas, April 2014
Moderated: Should I stay or go? What to do when a tornado threatens? AEJMC Midwinter Conference, Norman, OK, March 2014
Presented: Storm of words: The rhetoric of apology in tornado alley, Southwest Education Communication conference, Tulsa, OK, November 2013
Presented: Twitter: Journalism chases the greased pig, Broadcast Education Association national convention, Las Vegas, April 2013
Moderated: Newsrooms: No Drama Zone panel, Broadcast Education Association national convention, Las Vegas, April 2013
Presented: Twitter: Journalism chases the greased pig, AEJMC Midwinter Conference, Norman, OK, 2012
Moderated: Is Social Media Good for the Business of Journalism? AEJMC Midwinter Conference, Norman, OK, 2012
Moderated: Broadcast Journalism and Ethics, UCO Ethics Conference, Edmond, OK, 2011, 2013, 2014
Panelist: Social Media and Broadcast News, OBEA Media Day, Oklahoma City, 2011
Panelist: Citizen Journalism and Embracing Your Audience, RTNDA conference, New York City, 2006
- Associate Producer on PBS American Masters documentary about Pulitzer Prize winner N. Scott Momaday, Words from a Bear, air date fall 2019. The film had its premiere at Sundance, where only approximately 100 feature length films were selected out of more than 10,000 entries.
- Producer (in progress) documentary on UCO student T.C. Cannon, famed Kiowa artist
- Created Documentary Summer blog, 2014
- Assistant producer on University of Oklahoma production Listening for the Rain, 2014
- Created www.allencitylimits.com, a daily, around-the-clock hyperlocal news experiment, 2010
- Created California Vote 2010, statewide political show
- Produced 911: 5 Years Later, two-hour documentary that aired on multiple TV stations, 2006
- Produced Oklahoma City Bombing: One Year Later documentary for KWTV, 1996
- Executive-produced OKC bombing coverage seen around the world, 1995
- Produced and supervised presidential, state election coverage and coverage of Iowa Caucuses,1988, 1990,1992,1994, 2008 for KOCO, KWTV, KMPH, KMEG
- Creator of Idea of the Week, e-letter sent to 100 television news executives a week, 2002
- Creator of The Producer Page, a producer-focused web page at AR&D, 2000
Honors and Awards
- Top paper awards, 2019, 2017, 2016 (See papers presented section)
- University of Oklahoma Lachenmeyer Media Management Scholarship, 2014-2015
- University of Oklahoma Gaylord Family scholarship, 2013-2014
- Nominated for UCO Liberal Arts New Faculty award, 2013, 2014
- Edward R. Murrow, invitation-only 50thAnniversary of his “Lights in a Box” speech, hosted by RTNDA, 2008
- Mayborn Scholar (University of North Texas), 2004
- RTNDA: Edward R. Murrow Award, George Foster Peabody Award: (“Murrah Bombing” - Staff), 1996
- Leadership Oklahoma City, Class XIII, 1994-95
- Best newscast awards, 1989, 1990
Professional and Community Involvement
- UCentral daily live newscast chosen as best student newscast in the state of Oklahoma by the OBEA awards committee for 2017 (presented in 2018), 2015 (presented in 2016)
- UCentral 2016, 2018 election coverage (6 hours wall-to-wall) selected as “Best Direction for a Broadcast” by the OBEA awards committee for 2016, 2018 (presented in 2017, 2019)
- Multiple UCO ProMedia students selected for top awards nationally and statewide, including top personality (OBEA, 2017), one of the top college anchors in the country (BEA, 2015), and first place in hard news coverage (OBEA, 2011)
- Capstone (Fall, 2017) class selected as “Best data journalism work” for UCO Mass Communication department awards (presented in 2018)
- Created first-ever UCentral Management Training Seminar for students, 2012-present
- Created News Producing course for UCO Mass Communication department
- Selected for UCO CaSTLE tour program, visiting Italy, Slovenia, Hungary, 2012
- Study of European Media student tour to London, Brussels, Amsterdam, May 2013
- Carole Kneeland Institute for Responsible Journalism trainer, 2011
- Project leader of KREN-KAZR (Reno) newsroom – one of the first bilingual newsrooms in the country to produce newscasts on two stations in two languages – using one staff, 2007
- Poynter Institute, Visiting Faculty Member, 2006, 2007
- Project manager for one of the first citizen journalism projects in the country, CommunityCorrespondent, 2006
- Consulted on Management of Digital and Electronic Media (2017 edition),by Alan Albarran, Ph.D.
- Consulted on and quoted in Power Producing (2000 edition), by Dow Smith.
- Poynter Institute Scholar, 1990, 1996
The views expressed by UCO faculty and staff on their personal websites and social media pages do not necessarily reflect the positions of the University of Central Oklahoma. UCO faculty and staff are advised to follow the university’s social media guidelines and are expected to conduct themselves in accordance with policies outlined in UCO’s Employee Handbook and/or Faculty Handbook.