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Assistant Professor

About

Chad Perry, Ph.D., APR, Fellow PRSA, is an assistant professor of strategic communications at the University of Central Oklahoma. He holds a B.S. in journalism from Kansas State University, an M.F.A. in creative writing from Wichita State University and a Ph.D. in communication from the University of New Mexico. Perry is accredited in public relations (APR) by the Public Relations Society of America (PRSA); he served two terms on the PRSA’s Universal Accreditation Board and was involved with developing a computer based examination for the APR test. Because of his contributions to PRSA and his involvement in numerous professional and social activities in New Mexico, Perry was inducted into the prestigious PRSA College of Fellows in 2013. Perry conducts research on intercultural communication, diversity, race relations and race portrayal in media. His dissertation was a three-year study of an adult ESL program in New Mexico.

Education and Certifications

  • Bachelor of Science, Journalism, Kansas State University, 1977
  • Master of Fine Arts, Creative Writing - Poetry, Wichita State University, 1982
  • Doctor of Philosophy, Intercultural Communication, University of New Mexico, 2015
  • Accredited in Public Relations, Public Relations Society of America, 1997
  • Certified Computer Technician, CompTIA A+ Program, 2000

Classes Taught

  • Public Information Methods
  • Strategic Communications Writing
  • Strategic Communications Case Studies

Research, Published Work, and Scholarly Activities

Peer Reviewed Conference Presentations

Product recall and the homeless: Effective messaging strategies for a marginalized group. Association for Education in Journalism and Mass Communication Midwinter Conference, Moore, OK, March 2017.

The American dream in the land of enchantment: The construction of U.S. and immigrant culture and identity in the ESL adult education setting. La Raza Caucus of the National Communication Association 102nd Annual Convention, Philadelphia, PA, November 2016.

Communication studies identity crisis: Finding a place called home. Panel discussion at the Community College Interest Group of the Western States Communication Association, Broomfield, CO, February 2008.

Dear Jaime: Thinking out loud about CRT, co-cultural theory, and education. Intercultural Communication Interest Group of the Western States Communication Association, Broomfield, CO, February 2008.

Dances with samurais: The continuing saga of perpetuating the White Myth in Hollywood. Media Interest Group of the Western States Communication Association, Seattle, WA, February 2007.

You scream, I scream: Exploring new directions for the coordinated management of meaning. Communication Theory Interest Group of the Western States Communication Association, Palm Springs, CA, February 2006.

Co-cultured language in education: A personal perspective. Intercultural Communication Interest Group of the Western States Communication Association, Palm Springs, CA, February 2006.

God bless (white) America. Critical and Cultural Studies Division of the National Communication Association, Boston, MA, November 2005.

Constantinople fishing nasty pink: A review of Shannon and Weaver. Communication Theory Interest Group of the Western States Communication Association, San Francisco, CA, February 2005.

Learning in the village: Exploring the perceptions of students attending a community college. Presented as part of a panel of the Community College Division, National Communication Association, Chicago, IL, November 2004.

Editorial Activities

Author, e-book: Think Like a Journalist, Write Like a Strategist: A Writing Handbook for Strategic Communication. Toronto, ON: Top Hat. 2016.

Contributing Writer, APR Study Guide for APR Candidates, New York, NY: PRSA, all editions, 2009 to present.

Contributing Writer, APR Study Guide (APR Coach’s Version), New York, NY: PRSA, all editions, 2009 to present.

Professional Workshop Presentations

Is It Something I Did? Cues and Taboos from around the World. International PRSA Conference, October 2018, Austin, TX.

CSR and Diversity & Inclusion. International PRSA Conference, October 2018, Austin, TX.

Is It Something I Did? Cues and Taboos from around the World. Southwest PRSA District Conference, March 2018, Albuquerque, NM.

APR Jump Start Pre-conference Seminar. Southwest PRSA District Conference, March 2018, Albuquerque, NM.

Is It Something I Did? Cues and Taboos from around the World. Co-presentation with Jared Scism, Oklahoma City Chapter PRSA Luncheon, August 2017, Oklahoma City, OK.

Is It Something I Did? Cues and Taboos from around the World. Co-presentation with Jared Scism, University of Central Oklahoma Employee Conference, May 2017, Oklahoma City, OK.

Honors and Awards

Paul E. Dannelley, Jr. Harmony Award for outstanding achievement in public relations. Oklahoma City Chapter of PRSA, Upper Case Awards Ceremony, November 2018.

University of New Mexico-Valencia Campus Excellence in Teaching Award, Lecturer, Communications, Humanities, Education & Social Sciences Division, 2011-2012.

Two Cumbre Gold Awards, Tactics: Feature Writing, New Mexico Chapter of PRSA, 2012.

University of New Mexico-Valencia Campus Executive Director’s Award, Exempt Staff (Employee of the Year Award), 2010-2011.

The Vista Award, New Mexico Chapter of PRSA, 2004. Presented for outstanding lifetime achievement in the field of public relations.

Cumbre Gold Award, Specialty Publications, New Mexico Chapter of PRSA, 2002.

National Award of Excellence, Specialty Publications, American Institute of CPAs Communications Division, 1995.

Three National Awards of Excellence for Newsletter, Special Event, and PR Campaign, American Institute of CPAs Communications Division, 1994.

Two El Conquistador Awards for Public Relations Campaigns, New Mexico Chapter of PRSA, 1994.

Three National Awards of Excellence for Special Event, Specialty Publication, and PR Campaign, American Institute of CPAs Communications Division, 1993.

Award of Merit, Newspaper Advertising, New Mexico Addy Awards, New Mexico Ad Federation, 1985.

First, Second, and Third Awards in Writing, Photography, and Design, New Mexico Press Woman, 1979.

E.H. Shaffer Award, First Award in Photojournalism, New Mexico Press Association, 1978.

The views expressed by UCO faculty and staff on their personal websites and social media pages do not necessarily reflect the positions of the University of Central Oklahoma. UCO faculty and staff are advised to follow the university’s social media guidelines and are expected to conduct themselves in accordance with policies outlined in UCO’s Employee Handbook and/or Faculty Handbook.