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Visit Associate Professor (Temp)

University of Central Oklahoma

About

Jeri Jones, Ph.D., earned her doctorate in marketing from Oklahoma State University, and an MBA and B.B.A. from the University of New Mexico. Jones is currently a visiting associate professor of marketing at UCO but was a professor of marketing at Oklahoma City University for over 20 years where she also served as the marketing and management department chair and the Meinders School of Business assistant dean. Jones's areas of specialty are services, marketing and branding whereby she has worked as an expert witness in multiple federal and state trademark infringement lawsuits.  Jones is well published and has been a member of multiple marketing trade organizations.  She has also been honored with several awards to include OCU Distinguished Professor Award, OCU Faculty Teaching Academy Fellow and multiple awards for service in different marketing associations.  While at UCO, she received the Distinguished Teacher-Scholar Award as part of the UCO 21st Century Pedagogy Institute, Center for Excellence in Transformative Teaching and Learning and was a 2017 UCO Excel Award Finalist.  She is also actively working with the UCO Student Transformative Learning Record program, Oklahoma Undergraduate Research Day, the Donald W. Reynolds Governor’s Cup Collegiate Business Plan Competition, the UCO Annual Engineering Exposition and the UCO College of Business sales team competitions. 

Education and Certifications

  • Ph.D.  Oklahoma State University,  Stillwater, Oklahoma,  Marketing,  1995
  • M.B.A.  University of New Mexico,  Albuquerque, NM,   Marketing,   1988
  • B.B.A.  University of New Mexico,  Albuquerque, NM,  General Mgmt.,  1986

Classes Taught

Courses Taught (* taught live and online)

  • Business to Business Marketing (Undergraduate) Online
  • Integrated Marketing Communications (Undergraduate)
  • International Marketing (Undergraduate) Online
  • Sales Force Management (Undergraduate)
  • Purchasing and Supply Chain Management (Undergraduate)
  • Strategic Brand Management (Undergraduate)
  • Essential Concepts in Marketing and Management (Graduate)*
  • Logistics and Physical Distribution (Graduate)
  • Marketing Research (Graduate/Undergraduate)*
  • Principles of Marketing (Undergraduate)*
  • Services Marketing (Graduate/Undergraduate)*
  • Strategic Marketing (Graduate)*
  • Business Communications (Undergraduate)*

Professional and Community Involvement

Academic Experience 

  • Visiting Associate Professor of Marketing, College of Business, University of Central Oklahoma (January 2016– May, 2019)
  • Assistant Dean, Meinders School of Business, Oklahoma City University, (January, 2008 - 2011)
  • Chair of Marketing and Management Department, Meinders School of Business,  (2007-2009, 2014-2016)
  • Full Professor of Marketing, Oklahoma City University (2006 - 2016)  
  • Associate Professor of Marketing, Oklahoma City University (August, 1999 - June, 2006)  
  • Assistant Professor of Marketing, Oklahoma City University (August, 1995 - May, 1999)  
  • Adjunct faculty member, Oklahoma City University (January, 1993 - December, 1994)  

 

Expert Witness and Paid Service 

  • 2014:  Speaker to Municipal Gas Authority of Georgia, “How To Engage  Today's Energy Consumer: What They Know About You and What You Need to Know About Them”
  • 2007: First Fidelity Bank, Consumer opinion survey
  • 2006: First Fidelity Bank vs. Fidelity Bank, represented First Fidelity Bank
    • Expert witness in Federal Trademark Infringement Case
    • Conducted a likelihood of confusion survey
  • 2004: Cusack Meat Market vs. Cusack Wholesale Meats, represented Cusack Meat Market
    • Expert Witness in trademark infringement case consultant
  • 2004: Globe Life and Accident Insurance Company
    • Served as consultant in this Federal Trademark Infringement Case
  • 2003: Blue Stuff, Inc., Expert Consulting: Trademark Infringement case
  • 2001: Beautyco, Inc., versus Marianna Inc., represented Beautyco
    • Expert Witness in Federal Trademark Infringement Case
    • Conducted a likelihood of confusion survey

 

Non-Academic Professional Experience 

  • Marketing Director, Chemical Products Industries, (Sept. 1998 - May, 1999).  
  • Marketing Director, Wilsey Myer Inc. (C.P.A.) (August, 1994 - April, 1995).  
  • Full-Time Faculty Member, American Education Corporation working through James Crabtree State Prison (November, 1988 - March, 1990).  
  • Sales Representative, Advanced Tele-communications Corp. (1988).  

Honors and Awards

2017: Distinguished Teacher-Scholar, UCO 21st Century Pedagogy Institute, Center for Excellence in Transformative Teaching and Learning

2017: UCO Excel Award Finalist for inspiration and innovation in teaching and learning

2015: Twenty Years of Service Award. Oklahoma City University

2013: Faculty Teaching Academy Fellow. Oklahoma City University

2007: Distinguished Professor Award, School of Business, Oklahoma City University.

2005: Outstanding Service, Services Marketing Track Chair Atlantic Marketing Association.

2003: Award for outstanding service as E-Commerce and Strategic Marketing Track Chair Atlantic Marketing Association.

2000: Award for Outstanding Service as Track Chair Atlantic Marketing Association Atlantic Marketing Association.

Research, Published Work, and Scholarly Activities

Intellectual Contributions and Presentations

Jones, J. L. (2018). International Olympic Committee -- Rule 40: Who Does it Protect versus Who Should it Protect? Atlantic Marketing Association Conference Presentation and Proceedings. September 2018.

Jones, J. L. (2017). Gamification Model: Building Up to the Desired Grade. 2017 Transformative Learning Conference, Oklahoma City, March 2, 2017.

Jones, J. L. & Shandiz, M. (2016).  Investigating the Ichthus (Fish) Christianity Symbol on Perceived Source Credibility of Service Providers Under Different Service Evaluation Contexts.   Journal of Atlantic Marketing, Vol 5, Issue 1.

Jones, J. L. & Shandiz, M. (2014).  Service Quality Expectations: Exploring the Importance of SERVQUAL Dimensions from Different Non-Profit Constituent Groups.   Journal of Nonprofit & Public Sector Marketing.  

Jones, J. L., Crandall, B., Howard, C., & Shandiz, M. (2011).  Why Some Consumers Can’t Say No--The Impact of Consumer Vulnerability.   Global Business Development Institute Journal.

Howard, C., Autry, C., Crandall, B., & Jones, J. (2011).  The Impact of Perceived Employee-Supervisor Ethnic Fit on Employee Job Stress and Burnout: Anglo versus Latino Perspectives in Blue-collar Settings.   Business Journal of Hispanic Research.

Jones, J. L. & Middleton, K. (2007).  Ethical Decision Making by Consumers: The Roles of Product Harm and Consumer Vulnerability.   Journal of Business Ethics, electronic (DOI 10.1007/s10551-0)

Jones, J. L. & Fitzgerald, P. (2006).  Exploring the Ethics of Buzz Marketing.   Ethics & Critical Thinking.  

Jones, J. L. & Fitzgerald, P. (2005).  Undercover Marketing: Under Utilized or Under Handed?   American Society of Business and Behavioral Sciences.  

Jones, J. L. (2005).  Continued Steps Toward Improving The Measurement Of Ethical Evaluations Of Marketing Activities: The MES Revisited.   Atlantic Marketing Association.  

Jones, J. L. (2003).  Was it worth the wait? Perceptions of waiting times during interrupted versus non-interrupted service encounters.   Marketing Research Seminar on Time and Consumer Behavior.  

Jones, J. L. (2001).  An Empirical Study of Waiting Time Estimations Influence on Customer Satisfaction.   Atlantic Marketing Association.  

Jones, J. L. (2000). Examining Customer Satisfaction with Multiple Service Encounters. Journal of Business Disciplines. Vol. 1, No. 1, Fall, pp.79-103.

Jones, J. L. (1999). Service Encounter Evaluations, Time and Order Effects: The ‘SEE Model’. Atlantic Marketing Association Conference, Annapolis, Maryland.

 

Working Papers and Papers Under Review 

Aguirre, Grant, C., Hyman, M. R., Jones, J. L. (2018) Dedicated Marketing Ethics Course: Alternative Approaches.  (Revising based on rejection comments).

International Olympic Committee -- Rule 40: Trademark Protection for Whom? (2018). Atlantic Marketing Journal. (Under Review)

Student Perceptions of the Immediate Feedback Assessment Technique (IF-AT) on Perceptions of learning and Reduction of Stress. (2018). Working Paper 

 

Professional Reports 

  • Association to Advance Collegiate Schools of Business (AACSB) Pre Accreditation Plan.
  • AACSB Annual Progress Report for Pre Accreditation.
  • Association of College of Business Schools and Programs (ACBSP).
  • Military Installation Voluntary Education Review (MIVER) Report.

Experience

Work Experience

Academic Experience 

  • Visiting Associate Professor of Marketing, College of Business, University of Central Oklahoma (January 2016– May, 2019)
  • Assistant Dean, Meinders School of Business, Oklahoma City University, (January, 2008 - 2011)
  • Chair of Marketing and Management Department, Meinders School of Business,  (2007-2009, 2014-2016)
  • Full Professor of Marketing, Oklahoma City University (2006 - 2016)  
  • Associate Professor of Marketing, Oklahoma City University (August, 1999 - June, 2006)  
  • Assistant Professor of Marketing, Oklahoma City University (August, 1995 - May, 1999)  
  • Adjunct faculty member, Oklahoma City University (January, 1993 - December, 1994)  

 

Expert Witness and Paid Service 

  • 2014:  Speaker to Municipal Gas Authority of Georgia, “How To Engage  Today's Energy Consumer: What They Know About You and What You Need to Know About Them”
  • 2007: First Fidelity Bank, Consumer opinion survey
  • 2006: First Fidelity Bank vs. Fidelity Bank, represented First Fidelity Bank
    • Expert witness in Federal Trademark Infringement Case
    • Conducted a likelihood of confusion survey
  • 2004: Cusack Meat Market vs. Cusack Wholesale Meats, represented Cusack Meat Market
    • Expert Witness in trademark infringement case consultant
  • 2004: Globe Life and Accident Insurance Company
    • Served as consultant in this Federal Trademark Infringement Case
  • 2003: Blue Stuff, Inc., Expert Consulting: Trademark Infringement case
  • 2001: Beautyco, Inc., versus Marianna Inc., represented Beautyco
    • Expert Witness in Federal Trademark Infringement Case
    • Conducted a likelihood of confusion survey

 

Non-Academic Professional Experience 

  • Marketing Director, Chemical Products Industries, (Sept. 1998 - May, 1999).  
  • Marketing Director, Wilsey Myer Inc. (C.P.A.) (August, 1994 - April, 1995).  
  • Full-Time Faculty Member, American Education Corporation working through James Crabtree State Prison (November, 1988 - March, 1990).  
  • Sales Representative, Advanced Tele-communications Corp. (1988).  

Teaching Philosophy

My teaching philosophy is simple—do what I can to help the student learn the material in a meaningful, practical and enthusiastic way.  I supplement discipline based theory, concepts and practices with active learning exercises, field trips, high levels of discussion and utilization of projects and guest speakers in the classroom as much as possible.  I enjoy incorporating many different kinds of learning experiences in my classroom (virtual and live) and consider it imperative to give students many different means with which to express their level of knowledge.  By this I mean I use many homework and in-class assignments, quizzes, exams, videos, field trips, STLR assignments, and client based projects to complete the learning experience. I also use Desire2Learn (D2L) extensively for both online courses and live companion course sites in my teaching.  

The views expressed by UCO faculty and staff on their personal websites and social media pages do not necessarily reflect the positions of the University of Central Oklahoma. UCO faculty and staff are advised to follow the university’s social media guidelines and are expected to conduct themselves in accordance with policies outlined in UCO’s Employee Handbook and/or Faculty Handbook.